Section 6. Libraries in the Digital Environment and Social Media
(scholarly communication, digital presence, library branding, and user communication in the era of artificial intelligence and digital transformation)
The section is dedicated to the transformation of the communicative role of university libraries in the digital society. In modern conditions, libraries not only provide access to information, but also actively shape the university’s digital presence, support scholarly communication, develop the library brand, and interact with users through social media and digital platforms.
Special attention is given to:
- the development of digital communication channels between the library, the academic community, and society;
- the use of social media for promoting science, educational resources, library services, and academic values;
- the development of library branding, reputation management, and increasing the visibility of the library in the digital space;
- support for scholarly communication, the university’s digital research profile, and international academic visibility;
- the application of AI tools for communication analytics, personalization of user interaction, and evaluation of the effectiveness of digital services;
- combating disinformation, developing media literacy, and building trust in academic information sources.
The section aims to discuss the library as an active communication center of the university, where digital interaction, openness, and trust become the foundation of a new culture of academic communication.